Fielmann

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  • Asset production
  • Adaptation & transcreation
  • Local amplification & localization

Fielmann launched their new brand platform „Deine Brille“ in 2023 delivered through Upper-Funnel and designed to drive awareness and emotional engagement among their growth audiences.

We helped Fielmann to extend their Mid- and Lower-Funnel product communication creatively consistent and in-tune with the brand into all channels and markets.

Return of an iconic brand claim

Deine Brille: Fielmann

We tranformed „Deine Brille“ into targeted product activations of all 3 key categories „Sunglasses“, „Edit“ and „Sustainability“ across all owned & paid-media channels for DACH regions.

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Time to celebrate

25th Anniversary of Fielmann AT

Reason enough to celebrate this anniversary with a special campaign on TV, Online and all SoMe channels.

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Image38 min
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